60% of that waste
If current trends continue
After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favorite. By removing the 'soap' and creating a solid cleansing bar - a 'syndet' - the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication and innovative product design.
We are now on a mission to "Think Outside the Bottle" and reinvent the way you think about your beauty routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.
No Soap? What is this product made from?
Our syndet is cold pressed (at a maximum of 40˚C). This helps to preserve the high-quality ingredients that we include in all of our bars - and ensures the fragrance lasts a very long time! Each bar is carefully formulated by scientists for your specific hair or skin concerns.
FOAMIE is free from:
- Mineral oils
- Composite Mix (Cornflower)
- Benzyl Salicylate
- Sugar surfactants
No, we use responsibly sourced coconut oil.
Yes, we are 100% vegan, cruelty free and PETA certified.
Our products are made and formulated in the UK by a specialist team of scientists. Our German team brings a little German engineering to the product, ensuring it is functionally designed.
With each of our products you save about 2 plastic bottles depending on the use.
The packaging, including sealing label, is 100% plastic free. The integrated string in our products is made from 100% cotton.