We produce 300 million tons

of plastic waste a year. That's nearly equivalent to the weight of the entire human population.

60% of that waste 

has ended up in either a landfill or the natural environment.

If current trends continue

our oceans could contain more plastic than fish by 2050.

After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favorite. By removing the 'soap' and creating a solid cleansing bar - a 'syndet' - the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication and innovative product design.

We are now on a mission to "Think Outside the Bottle" and reinvent the way you think about your beauty routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.

No Soap? What is this product made from?

FOAMIE is made from a Syndet that is pH-Balanced to your hair and skin. 


Our syndet is cold pressed (at a maximum of 40˚C). This helps to preserve the high-quality ingredients that we include in all of our bars - and ensures the fragrance lasts a very long time! Each bar is carefully formulated by scientists for your specific hair or skin concerns.

FOAMIE is free from:
- Silicones
- Soap
- Mineral oils
- Lilial 
- Benzophenon-4
- Composite Mix (Cornflower)
- Phenoxyethanol
- Benzyl Salicylate
- Sugar surfactants

No, we use responsibly sourced coconut oil.

Yes, we are 100% vegan, cruelty free and PETA certified.

Our products are made and formulated in the UK by a specialist team of scientists. Our German team brings a little German engineering to the product, ensuring it is functionally designed.

With each of our products you save about 2 plastic bottles depending on the use.

The packaging, including sealing label, is 100% plastic free. The integrated string in our products is made from 100% cotton.